Head of Social

 

9GAG is seeking a Head of Social, reporting directly to the COO.

With a proven understanding of social platforms, this role is responsible for leveraging data and analytics to grow our social pages (across content sources, content types, partnerships, 9GAG crowdsourcing programmes) to drive our pages performance and audience development.

The person will also need to strategize with regional and US sales team to come up with campaign ideas on brand partnerships.

The successful candidate is highly analytical, data driven, and creative. She or he must work effectively with sales, operations and product teams to drive results and be able to lead a team of 10 editors.


 

Responsibilities

  • Grow and a lead a team of ~10 editors overseeing the group pages performance.

  • Drive 9GAG FUN OFF, our ongoing content competition programme to augment 9GAG / FUN OFF brand appeal.

  • Define product strategy and develop campaign activities to maximize the uniqueness, differentiation of our page content.

  • Work with sales teams on campaign idea development and campaign fulfillment for direct sponsorships.

  • Work with existing and new content partners for the best content / monetisation output.

  • Constantly monitor the market, sharing relevant trends, knowledge, and best practice with key stakeholders.

  • Analyze large datasets with Data team, help interpret findings and identify actionable insights and opportunities.

Requirements

  • 8+ years as a manager leading a team of social / editorial strategists.

  • Proven success and expertise in media strategy, especially social and content marketing.

  • Demonstrated ability to develop best-in-class campaigns, products and go-to-market strategies.

  • Fluency across the social web and key brand platforms inclusive of video, digital, experiential, and social.

  • Ability to prioritize and manage projects within a fast-paced, ever-changing environment.

  • Ability to work well and communicate effectively with members of multiple teams.

  • A love for telling stories with data, and an appreciation for both the power and limits of data.